The Advantages of Illuminated Signage For Your Business
Stand out from the crowd with illuminated signage
Walk down any shopping street and you’ll see a whole host of signs trying their hardest to grab your attention. And getting the attention of passers-by is important for the success of your business, whatever your business is. It’s that initial connection that can bring them in to find out more. With all the competition around, it’s important to have a sign that stands out from the crowd, catches the eye and gets your message across. Good signage really separates you from the herd. It helps turn browsers into customers and footfall into trade.
Illuminated signage is a great way to give yourself the edge. It’s sharp, snappy and high impact. And an illuminated sign says far more than just what's written on it. As well as giving potential customers information about your business, it’s also good for your image, sending out the signal that you’re a proper, credible outfit that that takes its marketing seriously. Illuminated signage really does speak volumes in all sorts of ways.
One of the big advantages of illuminated signage is its round the clock visibility. No matter how sophisticated and stylish your regular sign is, it’s only going to look its best during daylight hours. When it gets dark, it’s inevitably going to lose some of its ability to catch attention. And it’s important to remember that business doesn’t stop when you close the doors. Illuminated signage can help you establish yourself in the minds of customers and potential customers, no matter when they happen to pass by. It also looks good whatever the weather. Whereas a conventional sign might start to look a bit washed out and worse for wear in the rain, for example, an illuminated sign will keep on burning bright.
It’s also a very versatile medium and can carry all sorts of messages in all sorts of settings. It’s ideal for a bold display on the front of your premises that says succinctly who you are and what you are about. It’s also perfect for spotlighting promotions and special offers. Illuminated signage comes in a whole range of colours, so you can choose a palette that suits you. It can be subtle and nuanced as well as big and bright. And it’s not just for the street. You can use it internally, too.
Illuminated signage is a fantastic way to make your business noticeable, whatever the time of day and whatever the weather. It’s an eye-catching content delivery mechanism that’s also very flexible and can be tailored to your exact requirements. SignTrade stock a range of illuminated products. We supply Chromoform letters and LED light up letters in a selection of styles and colours. We also supply LED signage that can be fitted to moulded letters. You might want a bold, backlit display. Or maybe you’re after a softer halo effect. Whatever your specifications, we’re confident we can create the sign you want. We’ve been in the trade for years and are always happy to help.